Expertise
From market insight to commercial execution.
I connect product capabilities, customer priorities and commercial strategy. My experience spans four complementary disciplines: product marketing, segment strategy, go-to-market and global value advisory.
Product Marketing
Turn technical capabilities and market insight into differentiated propositions and commercially grounded offers.
Typical Deliverables
- Positioning, messaging and customer value propositions.
- Market and competitive analysis, pricing inputs and offer packaging.
- Productisation, launch plans and sales collateral.
Evidence
At Level 3, led enterprise CDN productisation and EMEA launch, with product lifecycle and P&L responsibilities across the portfolio.
Segment Strategy
Identify priority industries, customer segments and use cases, then translate those choices into focused market and account plans.
Typical Deliverables
- Industry assessments, customer segmentation and account prioritisation.
- Industry-specific propositions and use-case narratives.
- Regional pursuit plans aligned across sales, marketing, technical and partner teams.
Evidence
Built a Germany enterprise pursuit plan across 91 priority accounts, achieving more than 91% coverage through 280+ activities.
Go-to-Market
Bring products and solutions to market through coordinated sales, marketing and partner execution. Connect complementary capabilities into joint propositions, focused account plans and channel-ready offers.
Typical Deliverables
- Product, solution and partner launch plans.
- Joint value propositions, partner positioning and commercial messaging.
- Joint target-account lists, account mapping and account-based engagement plans.
- Channel enablement, sales plays, launch collateral and partner activation.
Evidence
Partner and channel experience across Akamai, Level 3 Communications and Equinix, spanning launch marketing, joint propositions, sales readiness and coordinated customer engagement.
Global Value Advisory & Value Engineering
Connect customer priorities with technology investment decisions through structured discovery, value narratives and financial analysis.
Typical Deliverables
- Customer discovery workshops and Business Value Maps.
- TCO/ROI business cases, option comparisons and scenario analysis.
- Executive narratives linking business objectives, technology choices and measurable value.
Evidence
Introduced sales-leadership-endorsed Business Value Maps and trained sellers to apply them across enterprise pursuits.
Partner & Channel Go-to-Market
My partner experience spans product launches, joint value propositions, account targeting and sales enablement. I work across partner sales, marketing, programme management and technical teams to connect complementary capabilities with customer priorities.
Joint Value Propositions
Partner Product & Solution Launches
Joint Account Targeting & Engagement
Channel Enablement & Activation
Define the customer problem, each partner’s contribution and the combined business value. Translate complementary products and services into clear joint narratives and sales propositions.
Develop positioning, launch content, sales plays and readiness materials to support partner and channel routes to market.
Build and prioritise shared target-account lists, map customer opportunities and coordinate account-based engagement with sales and partner teams.
Equip sellers and partners with training, collateral, presentations and commercial guidance to support customer conversations and opportunity development.
Experience Across the Partner Lifecycle
Akamai
Supported global product launches and demand-generation activities with product, sales, channel and marketing teams.
Level 3 Communications
Owned CDN channel GTM with the channel team, spanning strategy, launches, events and keynotes. Enabled 20+ partners alongside account representatives and solution architects.
Equinix
Developed joint value propositions, account mapping and partner pursuit plans with partner sales managers, channel programme teams and sellers. Supported engagement with 10+ systems integrators.
Partner & Channel Go-to-Market
My partner experience spans product launches, joint value propositions, account targeting and sales enablement. I work across partner sales, marketing, programme management and technical teams to connect complementary capabilities with customer priorities.
Joint Value Propositions
Partner Product & Solution Launches
Define the customer problem, each partner’s contribution and the combined business value. Translate complementary products and services into clear joint narratives and sales propositions.
Develop positioning, launch content, sales plays and readiness materials to support partner and channel routes to market.
Joint Account Targeting & Engagement
Channel Enablement & Activation
Build and prioritise shared target-account lists, map customer opportunities and coordinate account-based engagement with sales and partner teams.
Equip sellers and partners with training, collateral, presentations and commercial guidance to support customer conversations and opportunity development.
Experience Across the Partner Lifecycle
Akamai
Supported global product launches and demand-generation activities with product, sales, channel and marketing teams.
Level 3 Communications
Owned CDN channel GTM with the channel team, spanning strategy, launches, events and keynotes. Enabled 20+ partners alongside account representatives and solution architects.
Equinix
Developed joint value propositions, account mapping and partner pursuit plans with partner sales managers, channel programme teams and sellers. Supported engagement with 10+ systems integrators.